Consumer Packaged Goods, Brand Recognition, and the Digital Age
A private investor with over 30 years of business experience, Paul Liska has worked in industries ranging from retail to insurance. A Chicago area resident, Paul Liska has also worked in the consumer packaged goods (or “CPG”) sector. One of the most lucrative industries in the US economy, CPG generates millions of dollars in annual sales. However, in the digital age, CPG has been forced to evolve rapidly.
To get products onto store shelves--and into the hands of consumers--CPG businesses typically focus on promoting a brand image that consumers can easily identify. This image helps drive brand awareness and recognition at all levels--so that when consumers see the brand’s signature logo or colors, they immediately make a connection to the product being sold. Outside of product packaging, other factors--such as distribution of inventory and ease of access to the product--also play key roles in driving CPG sales.
In the digital age, product marketing is evolving rapidly. Technology has lowered the cost of advertising and promotional campaigns, making it easier for CPG businesses to reach consumers. Digital marketing channels also provide CPG businesses with new opportunities to gather information about consumers, make predictions about consumer choices, and optimize product placement in response.
With the advent of digital marketing, the importance of consumer data analytics has also grown significantly. Effective analytics helps CPG businesses to determine consumer tastes, set prices, and forecast trends. For the CPG sector, enhanced analytics also drives new opportunities to increase brand exposure online, access customers globally, and sell directly to the consumer. In an age dominated by digital media, effective digital marketing is crucial to CPG brand success.
To get products onto store shelves--and into the hands of consumers--CPG businesses typically focus on promoting a brand image that consumers can easily identify. This image helps drive brand awareness and recognition at all levels--so that when consumers see the brand’s signature logo or colors, they immediately make a connection to the product being sold. Outside of product packaging, other factors--such as distribution of inventory and ease of access to the product--also play key roles in driving CPG sales.
In the digital age, product marketing is evolving rapidly. Technology has lowered the cost of advertising and promotional campaigns, making it easier for CPG businesses to reach consumers. Digital marketing channels also provide CPG businesses with new opportunities to gather information about consumers, make predictions about consumer choices, and optimize product placement in response.
With the advent of digital marketing, the importance of consumer data analytics has also grown significantly. Effective analytics helps CPG businesses to determine consumer tastes, set prices, and forecast trends. For the CPG sector, enhanced analytics also drives new opportunities to increase brand exposure online, access customers globally, and sell directly to the consumer. In an age dominated by digital media, effective digital marketing is crucial to CPG brand success.
